Unlike satellite radio, Internet radio offers the potential for greater personalization without the cost of monthly subscriptions or satellite receivers.Ĭoncedes Slacker has the edge in certain areas, like lower capital costs. Internet radio "will sweep into the car, and the traditional station is going to have to think about how they reprogram to compete," says Jonathan Jacoby, an analyst at Banc of America Securities. "That's a big distinction that we have, marquee value and brand name," saysīut portability could make Internet radio operators a greater threat. The broadcasters say listeners want to connect with the hosts and formats they know, whether it be online or over the airwaves. now account for some 20% of all online radio listening, according to Web sites from radio giant Clear Channel Communications Inc. Most major radio companies are moving aggressively onto the Web and other platforms such as mobile phones. CBS Corp., owner of a big traditional radio operation, agreed last month to pay $280 million to acquire London-based Internet radio provider Last.fm Ltd. Traditional broadcasters have taken a number of steps to keep pace with the burgeoning world of online radio. Says he is in early talks with unidentified auto makers about building Slacker technology into car dashboards. The company says it is close to introducing a car kit that will play Slacker-selected tunes in any vehicle.
Slacker is also pushing hard into automobiles. One of the field's newest aspirants, Slacker says its hand-held will be out by summer's end. Pandora says it is also working on its own player as well.
To make its service available on mobile phones. Last month, Oakland, Calif.-based Pandora Media Inc., one of the biggest players with seven million registered users, announced it is working with When users wander out of WiFi range, the $249.99 Sansa can play songs from its music library, which holds up to 1,000 songs. Released earlier this year, it allows users in wireless Internet zones to listen to online radio stations from Yahoo Inc.
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